Blog
Sad State – Advertising Industry
This is one example of how music and broadcast production is deteriorated by a slow take-over by technology savvy (but otherwise inept) “advertising and media” talent. The Advertising industry is going to crap…for what I think are obvious reasons. Maybe you’ll agree, maybe you won’t, but I happen to think the actual production solicitation I just received is absolutely [...]
Consulting Blocks (50% off)
For a limited time: Our consulting services are being offered at a 50% Discount, if purchased as “blocks of consulting hours” (non-specific; “creative business support”). Buy It Now…and it lasts for a year! This block of Promotional Voucher Consulting Time can be used for any client project and can even be given as a gift [...]
Career Clock (wage earners)
Understanding where you are in the arc of your career or project is important to determining your aptitude for risk or earnings (two different things): 1. Your value as an employee 2. Your preparedness for risk as a business owner I developed this illustration as an answer to frequent clients that are starting their first [...]
“Wing Theory” for Business
…so I was sitting around the other night, thinking about how business navigates the marketplace…and how the market may or may not actually respond as much like a fluid as many market professionals would like to believe. If it were a fluid…[insert idea]. It occurred to me that Bernoulli’s principle is simply a scientific statement of [...]
Support Forum Up & Running
It is official – the new Online Support Forum is up and running. I realize that actually GETTING clients and associates to migrate their topics and our working relationship onto “yet another internet interface” may not be the most convenient thing (let’s face it – we all have enough login screens to navigate in our lives). [...]
Off-Shore Companies
Why are larger U.S. Corporations moving off-shore? Simple – the COST: Migrating off-shore results in a ”Net Tax & Maintenance” cost of 20-22% Net Income Burden…as opposed to the highest corporate tax rate in the world (35% U.S). As not all corporations qualify for government handouts (in the the form of tax incentives) and many lack the [...]
What if…
What if: …your products and services provoked your customers and associates to celebrate their relationship with you (and you celebrated your relationship with them)? …you believed enough in the value of your products and services that you could confidently make a profit without sales tactics (and you understood why it was valuable)? …owning your company [...]
Free Online Education
Free online educational resources: We’re not affiliated with their site in any way, but Marc & Angel courteously compiled a list of places for you and it is worth checking out. “12 Dozen Places to Educate Yourself Online” http://www.marcandangel.com/2010/11/15/12-dozen-places-to-self-educate-yourself-online/ …happy clicking.
Discounted Rates for “exposure”
For more than a decade I have dealt with hundreds of independent artists. I have found them to be what I consider the most generous people in business. Why? As “wage earners” they are the most willing people I’ve ever met to immediately “discount” their services in exchange for “exposure”. Unfortunately, many of them misinterpret [...]
Valuing a “service”
One constantly shifting factor in a service business is finding that magic “happy medium” between the divergent concepts of “cost” and “worth” (what it costs your business to be useful to a client and what you think your clients are willing to pay for something useful). In today’s economy, keeping a steady workload can sometimes [...]