Archive for Services & Promotions

Multiply your Power

By · September 1, 2013 · Filed in News & Thoughts, Services & Promotions · No Comments »

Simplistic Business Model

…we are geared towards serving your needs.

No Health Insurance Requirements, No Benefits Compliance Issues, No Retirement Plans, No Unions, No Overtime, No Liability, No Wage Contributions, No Wage Garnishments, No Payroll Documentation, No Sales Tax.  We handle our business so you can handle yours.

The net result is a single line-item expense…providing you with the tools or talent you need to keep your business moving in a competitive/profitable (artistic and innovative) direction.

SIMPLE

  • Hourly Billable OR Fixed Cost Scopes of Work
  • Easy Pricing – We provide Hard Materials and Labor at our negotiated cost (plus 15%).
  • We show you every dollar of our cost.
  • We will quote it (“not to exceed” budgets for a whole project or just on individual line items).
  • We will handle entire projects and campaigns.
  • Your intellectual property remains yours (documented and secure).
  • Our intellectual property is at your disposal (documented and licensed).
  • We help you control and capture missed revenue.

AFFORDABLE

  • Centralized communication and billing for multiple vendors.
  • All of our providers are 1099 Contractors (in countless disciplines)
  • Individuals or a Team
  • Average Billable Rate of $40/hr
  • Outsourced Research & Development (but you own the results)

Our preferred contractors charge their other clients upwards of $150/hr….yet our average billable rate to you is $40/hr.  There is no debate about whether our service is a value.  We provide the same people that our competitors use.  But you get them at 50-75% less.

We use a mix of local, regional, national and international talent.

LOGICAL

If we worked for your company on W2, as an employee, our individual salaries would be 6figures (costing you a minimum of $75/hr after all overhead is factored).

By hiring us on 1099, you save overhead and we retain our autonomy to accept other projects.

Your clients never have to know we exist.

Your company can charge whatever you want to for whatever you ask us to deliver.

(honestly, you wouldn’t be our first client to enlist our services at wholesale, obtain a result from our talented team, and sell/bill that result for much more than you paid for it)

THE CATCH:

We are not a sales team or brand ambassadors.

You should only enlist our help when you have a clear target, a budget and/or sales.

The only thing anyone on our team will ever solicit for you or your company is the resources needed to deliver our hired scope of work (finding and compensating the best available talent, to deliver on our promises).

We will not solicit your goods and services…or your “investment opportunity” (that is your job).  We will help you create tools to do your job more effectively, but we are not a sales team.  We are contract consultants and project managers.

Please have a “project” in mind when you contact us.

I have personally spent 20 years soliciting investors and partners, developing proposals, and working for startup projects on an equity participation or financier basis (that is how I can afford the luxury of working at wholesale, and why I have been successful in recruiting other talented people).

My teams understand and appreciate that they will not be distracted by the operational components of your business.  Their job is to execute a contracted request…and deliver useful tools.

Mahar Enterprises, Inc. is the only toolbox you’ll ever need.

If you missed it, go back to our home page and see the list of things we do.

What Advertising Buys

There is a difference between Fame & Fortune – I don’t know how many ways I can communicate this to my clients, so I’m just gonna say it:

“Fame is easy. Fortune (on the other hand)…well, that’s kind of a b#tch.” – Mark Mahar

Fame doesn’t require a real plan…it just requires volume, a spotlight or a spectacle.
Fortune requires a plan (and sometimes it even demands silence).

The question isn’t whether you can get in the spotlight, or even if you can convert an audience into customers, the REAL question is:

 ”What do you have if your audience doesn’t act?”

Typically you’ll just have an invoice as proof you paid for your 15minutes of fame.
Instead – We CREATE ASSETS that you can sell or license to get your money back.

Marketing Firms, Advertising Agencies, Publicists and Promoters will all quote you a price to REACH an audience.  Anyone who promises you that an advertising campaign or promotion will be successful for your sales is over-extending themselves (nobody is savvy enough to predict whether your outreach will result in a transaction…they can only guarantee that your message will reach the audience).

At Mahar Enterprises, Inc. we make bold promises but “consumer action” isn’t one of them (it is always the goal, but nobody can make that promise).  We will, however, promise you a safety net – a backup plan.  EVEN IF your advertising campaign or promotion isn’t as successful as it needs to be for your sales, we can promise that any promotion we help you with WILL result in creating an alternative value somewhere else in your business or career…so you’re at least guaranteed to recoup the money you spent on advertising & marketing.

What?  (You might want to read that again.)

Who could possibly secure a marketing campaign with real assets?  WE DO…and you CAN.  Why put your dollars to use “only once” with conventional advertising? You don’t buy anything else in your business to use once (and then throw it away) unless it is a direct expense.  Why should advertising be any different?

I can’t tell you how many times I’ve heard this statement:

“The [PICK ONE] market has 3million customers and if I can just capture [TINY PERCENTAGE] of it, I can make a fortune”
(There are a 20million people who love Frisbees…and if I can reach 1% of them I’ll sell 20thousand of my new toys, right?  Wrong.)
Go ahead – roll the dice on a ”reach only” campaign and see if it pays for the 10,000 units you had to manufacture (or the phone bank you hired for the influx of sales orders which never came to your new 800#).

If I had half the budget that some of my competitors charge for a regional tv ad campaign, I’d be able to put a company on the map (nationally) and inject enough asset creation into a business (just with the savings) that even if the ad campaign fell on it’s face they could still show a net profit by liquidating the new assets (and start all over again).

I’m not saying “buy the cow and get the milk for free”, I’m saying:

“buy the entire farm (for the price of a cow), get the milk for free (and sell the farm if your milk business isn’t what you thought it was gonna be)”.

Who else can promise you that you’ll have a net profit from advertising?  I can.

I would never make the claim that I’ve always succeeded in getting an audience to take action.  BUT, I’ve ALWAYS succeeded in walking away from my investment in marketing with something I could sell for more than I spent on the marketing…and in some cases I’ve had to sell those things (no worries – that’s why I bought them in the first place).

Doesn’t that sound like something that is worth discussing?
Are you paying for advertising right now?
Isn’t the prospect of saving money, creating more assets and reaching a larger (more emotionally connected) audience worth a few minutes of your time.

Call me.  Email me.  Tell me what you’re buying for your money. If I can’t double the effectiveness of your effort and spending (while creating NEW assets) for the same budget or less, I’ll write a feature story about your company AND the campaign you’re running.  I’ll post the story right here on my site - I’ll tell the world you are a savvy business owner who is TRULY getting the full bang for their marketing buck…and that you stumped me (you’ll be the first).

Advertising doesn’t buy a plan…it buys an audience’s attention (like funding a megaphone).  With the decreasing attention span of audiences it becomes increasingly challenging to motivate them towards action.

Advertising isn’t an asset…it is a liability.
Wouldn’t you like your marketing to create assets (and reduce your liabilities)?

Introduce yourself and say, “I would like to see if your Passive Marketing Strategy is the right fit for me”.

Solutions!  It is what we create here (win/win/win).  For example: Either way, one of us will end up impressed, you’re guaranteed to reach a larger audience, and my visitors will have a new product or service to look forward to (bonus: we all learn a little something we didn’t know yesterday).

;-)

Let’s discuss your plan, product, service or campaign.  What have you got to lose?

Mark
(508) 985-0001

Protected: Video or Photo Documentary

By · October 14, 2011 · Filed in Education, Internet & Technology, Licensing & Intellectual Property, Marketing, News & Thoughts, Services & Promotions · Enter your password to view comments.

This post is password protected. To view it please enter your password below:

Protected: Accepting Deferred Compensation

By · October 8, 2011 · Filed in Business Philosophy, News & Thoughts, Services & Promotions · Enter your password to view comments.

This post is password protected. To view it please enter your password below:

Protected: Land Search ($20k finder fee)

By · September 30, 2011 · Filed in News & Thoughts, Opportunities, Real Estate, Services & Promotions · Enter your password to view comments.

This post is password protected. To view it please enter your password below:

Protected: Phone A Friend

This post is password protected. To view it please enter your password below:

Protected: Practice Your Pitch

By · August 6, 2011 · Filed in Services & Promotions, Startups · Enter your password to view comments.

This post is password protected. To view it please enter your password below:

Protected: Marketing Results, Guaranteed

By · July 28, 2011 · Filed in Art & Artists, Internet & Technology, Marketing, News & Thoughts, Services & Promotions · Enter your password to view comments.

This post is password protected. To view it please enter your password below:

Protected: Free Website for Startups

By · July 19, 2011 · Filed in Art & Artists, Internet & Technology, Marketing, Services & Promotions, Startups · Enter your password to view comments.

This post is password protected. To view it please enter your password below:

Consulting Blocks (50% off)

By · June 24, 2011 · Filed in Products, Services & Promotions · No Comments »

For a limited time:

Our consulting services are being offered at a 50% Discount, if purchased as “blocks of consulting hours” (non-specific; “creative business support”).

Buy It Now…and it lasts for a year!

  • This block of Promotional Voucher Consulting Time can be used for any client project and can even be given as a gift (transferrable).
  • Phone, Skype or On-site services (local “on-site” is limited to 45mile radius of zip code 02745).
  • Buy it now for YOUR upcoming project at 50% off the regular price, or give a great affordable gift of passionate business support to someone you care about.
  • Perfect for Small Business Owners, Freelancers, Artists, Web Presence Deployment, WordPress Customization, Project Valuation, Startup Consulting, Inventors, etc..

8hrs for $260.00 (normally $520)


 

16hrs for $520 (normally $1,040)


 

32hrs for $1040 (normally $2,080)



 

Details:

Each Voucher is assigned a unique number (invoice/redemption code).  Hours billed against redemption code are acrued at no charge, until such time as all hours of the voucher are used or the equivalent cash amount of related billable work has been charged (any overage is the responsibility of the voucher holder; overages will not be incurred without prior written authorization from voucher holder).  Voucher is valid for one year from date of purchase/issue.  Upon expiration, any remaining Voucher Hours or Value are forfeited.  Voucher Code and Proof of Purchase will be sent via email (if purchaser requests it to be sent via postal mail as a gift, please indicate mailing address/recipient in the available “special instructions” box).  Promotional Voucher Hours may be used anytime after issuance, for a period of up to one year.  Offer Expires July 14th at Midnight (at which point the purchase buttons will be disabled).  Voucher hours (equivalent cash value) may be used towards printing or any other hard cost purchase through Mahar Enterprises, Inc. (products or services).   Applicable taxes apply to all purchases (Voucher is not taxed at time of purchase).  Applies to Mahar Enterprises, Inc. services for web design, web hosting, web domains, programming, graphic design, marketing strategy, advertising campaigns, training materials, invention support, working prototypes, storyboards, feasibility studies, voice over, contract review, acquisition and liquidation studies/support, production planning, scripts, analysis, business plans, etc… (basically, anything we do “in-house” and anything we sell through our vendors).